William Shakespeare s Hamlet - Hamlet s Revenge

Hamlet’s Vengeance Hamlet is one of the greatest literary works that has the innate ability to transcend time with the study of the human condition. William Shakespeare investigates themes of revenge, morality, sex, and familial complexities that entangle us all at one point and time. Shakespeare story of Hamlet gives us one of our first tragic heroes in modern literary history. In his quest for revenge for his father’s death we also see the systematic decline and lapses into madness that will lead to Hamlet’s eventual demise. His quest for revenge is one the core themes of Shakespeare’s Hamlet we will examine how this quest leads to his ultimate destiny and failure. From the opening moments of Hamlet we are introduced with the theme of revenge with Bernardo and Marcellus telling Horatio they have seen apparition of Old Hamlet. Bernardo and Marcellus request Horatio to stand their watch with them for this evidence. â€Å"Horatio says tis but our fantasy, and will not let belief take hold of him. Touching this dreaded sight, twice seen of us: Therefore I have entreated him along. With us to watch the minutes of this night; That if again this apparition come, He may approve our eyes and speak to it.† (Hamlet Act 1 Scene1) Even before we have the entrance of Hamlet we have his father’s spirit roaming the gates of the castle. What we can gather from this is that Old Hamlet spirit is restless and cannot rest until a injustice is corrected. Later, Horatio attempts to speak theShow MoreRelatedWilliam Shakespeare s Hamlet s Revenge1725 Words   |  7 Pages Thesis: Shakespeare s portrayal of Hamlet s revenge is not a worthy journey because he never finds his self worth, distracted between what will exemplify his purpose, and what will make him a failure in the memory of Denmark. Three quotes with analysis explaining thesis: Act 1 Scene 5 Ghost: â€Å" But know, thou noble youth, Hamlet: â€Å"Oh My Prophetic Soul! My uncle?† The serpent that did sting thy father’s life Now wears his crown.† The beginning of the â€Å"call to adventure -JRead MoreRevenge By William Shakespeare s Hamlet1625 Words   |  7 PagesRevenge can be defined as â€Å"the act of retaliating for wrongs received†. William Shakespeare s â€Å"Hamlet† is considered one of his greatest plays and the plot is centered on revenge. Euripides Medea also shares a theme of revenge. While both central characters have been betrayed, resulting in their impending revenge, there is more than one theme of revenge in Hamlet, and there are differences in the ways all decide to handle their betrayals and the outcomes of their actions. In â€Å"Hamlet,† he isRead MoreRevenge By William Shakespeare s Hamlet982 Words   |  4 PagesRevenge has caused the downfall of many a person. Its consuming nature causes one to act recklessly through anger rather than reason. Revenge is an emotion easily rationalized; one turn deserves another. However, this is a very dangerous theory to live by. Throughout Hamlet, revenge is a dominant theme. Fortinbras, Laertes, and Hamlet all seek to avenge the deaths of their fathers. But in so doing, all three rely more on emotion than thought, and take a very big gamble, a gamble which eventuallyRead MoreRevenge By William Shakespeare s Hamlet882 Words   |  4 PagesIn Shakespeare’s Hamlet, it is very evident that hatred and a thirst for revenge can turn people into something that they are not. Many characters throughout this story exemplify this, but the main two are Hamlet and Laertes. This theme of revenge is established throughout the whole play and it acts as a vital c haracter. Revenge is seen as a cause for many outcomes. Hamlet pursues revenge on Claudius to avenge his father s death. Gertrude is targeted by Hamlet for wedding Claudius too quickly afterRead MoreRevenge By William Shakespeare s Hamlet914 Words   |  4 PagesRevenge = Happiness Can revenge really bring happiness? Harming and getting back at someone for upsetting you or â€Å"doing you wrong†. It’s the ultimate win, right? Wrong. Revenge is an irrepressible craving that devours the mind and creates a never ending cycle of pain and grief. â€Å"But isn’t it said that revenge is sweet?† says nearly every person in modern day society. Wrong again. We’re obsessed with the belief that revenge is what solves the issue, when in reality; it’s only ridding you of yourRead MoreWilliam Shakespeare s Hamlet - Longing For Revenge1304 Words   |  6 PagesLonging for Revenge William Shakespeare was born in England in April of 1564 and was an English poet and playwright . Shakespeare is universally known as the greatest writer in the English language. Shakespeare frequently produced tragedies that are continuously acted out today, along with many plays and sonnets.. Although Shakespeare is seen today as a great writer who changed the world, his reputation did not rise to these heights until around the 19th century. In all of Shakespeare’s astoundingRead MoreWilliam Shakespeare s Hamlet As A Revenge Tragedy1777 Words   |  8 PagesWilliam Shakespeare’s play Hamlet was written as a revenge tragedy. This play was written by Shakespeare between 1599 and 1602; no one is exactly certain about the date Hamlet was written (Hunt 2). The protagonist of this play is a prince named Hamlet; he is a prince of Denmark. Hamlet’s father was killed by his uncle Claudius, who became king afterwards. Not only did Claudius become king of Denmark, he took Hamlet’s mother, Gertrude, as his wife. This play is the longest of all Shakespeare’s playsRead MoreRevenge By William Shakespeare s Hamlet, And Sophocles Antigone2105 Words   |  9 PagesIntroduction Revenge has always been an exciting theme to incorporate into any literary work. This revenge adds conflict, action, and contrast to any story. There have been hundreds of thousands of stories and tales which cause readers to experience similar feeling to that of the main characters. With revenge, the reader may side with the main character whether or not the main character is morally right or wrong. By human nature, people around the globe have always been trying their hardest to comeRead MoreWilliam Shakespeare s Hamlet Essay902 Words   |  4 PagesTo be, or not to be; that s the question† (Act III, Scene 1, P.1127) is of the most widely circulated lines. As we all know, it is also the most important part of the drama, â€Å"Hamlet†, which is one of the most famous tragedy in the literature written by William Shakespeare between from 1599 to1602. The drama was written at the age of Renaissance that reflects the reality of the British society in sixteenth century to early seventeenth century. During that period, Britain was in the era of reverseRead MoreWilliam Shakespeare s Hamlet - Sanity Vs. Insanity1742 Words   |  7 PagesEnglish IV Mrs. Joyner Sanity VS. Insanity â€Å"Hamlet represents the mid period of the growth of Shakespeare s genius, when comedy and history ceased to be adequate for the expression of his deeper thoughts and sadder feelings about life, and when he was entering upon his great series of tragic writings† (The World s Best Essays from the Earliest Period to the Present Time). Hamlet’s actions are entirely too extreme for him to be faking his insanity. Hamlet is constantly on the brink of insanity, or

The Lack Of Promotion For College Students Essay - 1275 Words

Consequence Due to the lack of promotion to college students (especially international students), Athens Farmers Market (AFM) seems to ignore a large potential market of students. This problem not only indicates a potential market that AFM missed and ignored, it also brings other possible consequences if AFM keeps doing so. For example, in most cases, consumers tend to purchase at the same grocery store, which can be categorized as brand loyalty. However, college students in Athens are more likely to purchase at AFM’s competitors (Walmart, Kroger) due to AFM’s fewer opening hours and distance. But Deighton et al. (1994) indicates that advertising can have effective influences on brand switching, which would apply to AFM as students start to purchase products at AFM instead of Walmart repeatedly. Further, Walmart (or Kroger) as one of the largest supermarkets in the retail industry can compete and restrict the customer base of AFM. Thus, advertising to students, a major group of pot ential consumers in Athens, would help AFM’s development in several aspects including customer base, reputation, and profitability. Third Criteria: Advertising Effectiveness Cost and convenience are indeed important to comparison and evaluation different methods used for AFM’s advertisements to student. But effectiveness (the effect measured or expected from different advertising methods used) can also be crucial to decision making on advertising strategies of AFM. Based on the potentialShow MoreRelatedThe Importance Of Physical Inactivity In School1355 Words   |  6 PagesThe American College Health Association has continuously attempted to promote physical activity (PA) in higher education settings for more than three decades. However, significant progress in improving college student PA behaviors still remains to be seen. To date, about two thirds of college students are classified as sedentary and/or underactive, putting them at a higher risk level for poor health. The seemingly unstoppable propensity toward physical inactivity among college students calls for moreRead MoreStd Essay931 Words   |  4 Pagesmore so, on college campuses where the risk of communicability is greatest and can even affect loved ones and close friends. This hazard is further increased within Historically Black Colleges and Universities due to less consideration given to the risk associated with having intercourse. This is mainly caused by a lack of awareness in regard to STDs and their transmission, with the most prevalent cases involving HIV and AIDS. The problem lies within societal and cultural risks. Students at HBCUsRead MorePublic Health Of Public Healthcare1642 Words   |  7 Pagesof medical, nursing, and allied health science schools. It is a separate course in the curriculum of some of the chiropractic colleges. The instruction hours of public health course are different among the chiropractic colleges. The Public Health instruction contact hour is 36 to 48 hours and 2-3 credit hours course in all other Chiropractic Colleges except at Palmer College of Chiropractic Florida (12 hours only). Public health is a vital course in any he alth professional school. Every year, new diseasesRead MoreMental And Physical Health Of College Students1469 Words   |  6 Pages Literature Review: Mental and Physical Health of College Students Jackie Brocious Misericordia University Literature Review: Mental and Physical Health of College Students This paper is focused on the sub-topic of mental and physical health of college students, either within healthcare-related fields or general graduate programs. This sub-topic is a branch of our group’s research purpose of identifying the occupational therapy (OT) student’s perception and confidence with an OT programRead MoreMicrofridge741 Words   |  3 Pagesless space which was ideal for smaller rooms such as student dorms and motel rooms. The market study conducted by him showed that 90% of the students of a university in Massachusetts were ready to use this device when paying $50 more annually. Also, this would provide a legal and safer way for the students to cook. The response from five college administrators interviewed was not so encouraging initially however when the data regarding students’ disregard to dormitory rules was presented, their attitudeRead More Social Promotion Essay1620 Words   |  7 Pages Social Promotion: An Excuse for Not Educating a Child nbsp;nbsp;nbsp;nbsp;nbsp;When it comes to students failing a grade level there has always been two options, either a student can be socially promoted or they can be retained. The choices for a failing child are limited and both situations have stigmas attached. Both options have positive and negative effects this I concur. While, presenting both sides of the argument I will note that retention is not always the solution to a failingRead MoreThe Impact Of Vitaminwater On The Nation Of The New York City1415 Words   |  6 Pagesthrough further experience Bikof established his new product under the glacà ©au brand, vitaminwater. Vitamin water utilizes its trivial and humble beginnings in the Queens to embody its current promotion, â€Å"Hydrate the Hustle†. Centered on the hustling city of the world itself, New York City, the promotion helps other start up and entrepreneurs that are struggling to the economic motivation they need to really pursue their dreams. Individual entrepreneurs can apply to receive $50,000 to help fundRead MoreThe Attachment Theory And Argument866 Words   |  4 Pageshandle difficult life transitions. For first generation college students, it may be important to include parental involvement as a means of trying to mediate between the different expectancies students may experience in their home lives from parents and family members who do not relate to the college experience and the demands placed on them to assimilate to their college peer groups (Haiso, 1992). Various student outcomes that are enforced by student and faculty interaction have been identified by studiesRead MoreHealth Promotion And Disease Prevention Program Essay1556 Words   |  7 Pagesdetermining the consequences of inadequate sleep, and designating goals to meet in the future. The healthy people program, which in 2010 determined sleep-health a significant topic, intends to improve this problem. Healthy People 2020 is a health-promotion and disease-prevention program focusing on obtainable, ten-year objectives for improving health nationwide. Healthy People 2020 has determined sleep-health as a concerning issue, and aims to increase public knowledge of how adequate sleep and treatmentRead MoreCollege Is Not Just About Receiving Good Grades842 Words   |  4 PagesCareer Development College is not just about receiving good grades. It is just as valuable for students to get involved in student support programs and extracurricular activities such as internships, community involvement and leaderships. The reason why it s important for students to get involved is so they can apply what they learn in the classroom into practice, gain social skills, develop leadership skills and learn time management skills. Moreover, what make it more respected is the skills

Role of an Accountant Essay Example For Students

Role of an Accountant Essay What is the role of an accountant? The role of an accountant is generally described as someone who handles the financial records of the business and prepares the financial statements for them. There are different types of accountants though, and this essay looks at what roles these are in particular, looking at how they are similar and how they differ from each other. This essay will look at the role of the accountant in smaller businesses, like family businesses, and the wider business environment, showing how it affects and affected major issues of today’s business world, for example the credit crunch. The difference between the roles of a present accountant will also be explored briefly, comparing to older roles of an accountant towards the end of the essay. All the various roles will be brought together towards the conclusion. The role of the accountant is one that belongs to the business environment. There are two main types of accounting – management accounting (internal) and financial accounting (external). A management accountant role deals with recording and analysing financial records for the companies for which they work. These records are then taken into account with business decisions. These decisions relate to the manufacturing and to the selling of the companies’ goods and services. According to Wood and Sangster, management accountants are likely to maintain a budget system that helps managers plan and control activities. The budgets are prepared frequently, for example monthly (2008, p655). These budgets can also help motivate workers and meet objectives of the business. Financial accounting is all the other roles that management accountants don’t do. These are for external users and have to provide annual statements, unlike management accounting. One example of financial accounting is Government accountants. These accountants work in the public sector and their role is to maintain and examine the records of government agencies. Accountants who are employed by the government guarantee that their revenues and expenditures are made in accordance with laws and regulations. Another example of financial accounting is public accountants. This is the most common accountant and they have many roles including auditing and tax. Public accountants only have roles in the public sector. They make sure that pubic organisations are managed effectively and efficiently and to make the best use of public money. Public accountants tend to add value to their role when they are employed be someone, in order to make their own in a sense profit. Not all financial accountant roles are set on making profit. Some accountants are employed by charities for example to help organise their budget and cash flow, so they maintain a good level of cash coming into the charity so that it doesn’t make a loss and fall as a charity. This is also the same for accountants employed by clubs, for example football clubs. Depending on whether an accountant is certified or not can effect what the role of an accountant can do. A public accountant is different to a certified public accountant because they have earned a license that shows that they have achieved a high level of experience, skill and training. This may mean that a certified public accountant has more chance of a larger role and more accounts to do because they have proven that they have had more training. Different users need accountants to help them. Owners of the business and shareholders are the most important users. Accountants would be requested by them to maybe to show the financial statements in an understanding and reliable way which can be shown to current and future shareholders. Accountants can also show the banks and creditors how a business is doing and the relevant information that they request easily. This can be useful for the business if they want to take out a loan for example. .u7e7bc0303f16e571ddf8437832fc607d , .u7e7bc0303f16e571ddf8437832fc607d .postImageUrl , .u7e7bc0303f16e571ddf8437832fc607d .centered-text-area { min-height: 80px; position: relative; } .u7e7bc0303f16e571ddf8437832fc607d , .u7e7bc0303f16e571ddf8437832fc607d:hover , .u7e7bc0303f16e571ddf8437832fc607d:visited , .u7e7bc0303f16e571ddf8437832fc607d:active { border:0!important; } .u7e7bc0303f16e571ddf8437832fc607d .clearfix:after { content: ""; display: table; clear: both; } .u7e7bc0303f16e571ddf8437832fc607d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7e7bc0303f16e571ddf8437832fc607d:active , .u7e7bc0303f16e571ddf8437832fc607d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7e7bc0303f16e571ddf8437832fc607d .centered-text-area { width: 100%; position: relative ; } .u7e7bc0303f16e571ddf8437832fc607d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7e7bc0303f16e571ddf8437832fc607d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7e7bc0303f16e571ddf8437832fc607d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7e7bc0303f16e571ddf8437832fc607d:hover .ctaButton { background-color: #34495E!important; } .u7e7bc0303f16e571ddf8437832fc607d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7e7bc0303f16e571ddf8437832fc607d .u7e7bc0303f16e571ddf8437832fc607d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7e7bc0303f16e571ddf8437832fc607d:after { content: ""; display: block; clear: both; } READ: The House On Mango Street EssayManagers also rely a lot on what accountants do because they need to look at the state of the financial records so they know how to manage their business. The managers can easily compare the annually statements to influence what their next decisions are. Suppliers also need the aid of accountants to help know what business’ financial positions are, for example if a business is going to exist next year and whether or not to invest in a long term contract with them. Tax authorities need accountants too to help calculate the amount of tax businesses owe to them. Financial advisers rely on accountants to show them the accountants of businesses that will be decent to invest in their shares. Accounting has always been around to record business transactions for many years. Bookkeeping was made to standardise the procedure of accounting and gave people a method to account. The role of an accountant years ago was just to record invoices and receipts that were used to calculate business’ profit simply. This then changed when businesses employed another person to take care of the accounts, due to business’ sizes expanding. Now there is an Institute of Chartered Accountants that leads the accounting profession with the many different roles an accountant can take. The role of the accountant has also changed due to technology advances throughout the years. Computers now can have special software packages that can summarize transactions, and save time and manual work for accountants. This means that accountants now need to be skilled enough to work with the changing technology advances and be able to specialise in the programmes – not just the knowledge of bookkeeping. On the other hand, there is of course the disadvantage of fraud still, which is easier with the increase of technology. Having computers help accountants has led to a new area of accounting called forensic accounting. Their role is to investigate and analyse financial evidence, and develop computer applications to help with the analysis of the evidence. Forensic accountants can even assist in legal actions as a witness. The role of an accountant can be related to issues today such as the credit crunch. The ‘Big 4 accountants’ (Pricewaterhouse Coopers, KPMG, Deloitte and Ernst Young) had to provide an independent assessment of the unknown (then) debt banks had held were worth. This showed that the role of an accountant is important to the worldwide economy because the accountants had to assess the global financial situation and try to come up with a way the economy could get through the recession. The role of the accountants chosen for this was on a much bigger scale than a normal role because it was dealing with multiple banks and a number of financial records at once. Due, also, to the credit crunch was the demand for accountants to help rebuild the economy. This meant that the opportunities for accountants increase so the role of an accountant can become quite vague, as there were many roles an accountant could take to help. One main objective to rebuilding the economy was to increase the confidence level of consumers so for example an accountant could help individuals manage their budgets if they were unemployed – there are endless tasks an accountant could take. This essay showed that the profession of an accountant is reasonably diverse, there are so many roles one could take and many positions inside those roles to suit everyone. The role has changed slightly because of advances in technology but taking that into consideration, it has made the role better and more efficient, with more time for an accountant to make sure that the books are correct. The role of the accountant isn’t just to book keep though, it’s shown that it takes care of the businesses however large or small they are (or the economy for that matter). .u0d35d72a3f2fadc4fc3c05baa6a53d38 , .u0d35d72a3f2fadc4fc3c05baa6a53d38 .postImageUrl , .u0d35d72a3f2fadc4fc3c05baa6a53d38 .centered-text-area { min-height: 80px; position: relative; } .u0d35d72a3f2fadc4fc3c05baa6a53d38 , .u0d35d72a3f2fadc4fc3c05baa6a53d38:hover , .u0d35d72a3f2fadc4fc3c05baa6a53d38:visited , .u0d35d72a3f2fadc4fc3c05baa6a53d38:active { border:0!important; } .u0d35d72a3f2fadc4fc3c05baa6a53d38 .clearfix:after { content: ""; display: table; clear: both; } .u0d35d72a3f2fadc4fc3c05baa6a53d38 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0d35d72a3f2fadc4fc3c05baa6a53d38:active , .u0d35d72a3f2fadc4fc3c05baa6a53d38:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0d35d72a3f2fadc4fc3c05baa6a53d38 .centered-text-area { width: 100%; position: relative ; } .u0d35d72a3f2fadc4fc3c05baa6a53d38 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0d35d72a3f2fadc4fc3c05baa6a53d38 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0d35d72a3f2fadc4fc3c05baa6a53d38 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0d35d72a3f2fadc4fc3c05baa6a53d38:hover .ctaButton { background-color: #34495E!important; } .u0d35d72a3f2fadc4fc3c05baa6a53d38 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0d35d72a3f2fadc4fc3c05baa6a53d38 .u0d35d72a3f2fadc4fc3c05baa6a53d38-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0d35d72a3f2fadc4fc3c05baa6a53d38:after { content: ""; display: block; clear: both; } READ: Sexual Harassment and Discrimination in the Milita EssayWithout an accountant a business would not exist – that is the basic and first role of an accountant to make sure that the exact opposite happens. Wood, F. , Sangster, A. (2008) Business Accounting 1, Essex: Pearson Education Limited. Bureau of Labour Statistics (2008-2009). Occupational Outlook Handbook. Retrieved October 15 2009, from http://www. bls. gov/oco/ocos001. htm Zysan, A. (n. d. ). Forensic Accounting Demystified. Retrieved Thursday October 15, 2009, from http://www. forensicaccounting. com/

Product Portfolio Analysis Of The Company AppleÂÂ

Question: Discuss about a Report for Product Portfolio Analysis of the Company for Apple? Answer: Introduction: This assignment is about the product portfolio analysis of the company Apple Inc. The company is one of the most popular brands in the area of the electronic goods and communication. It is an American multinational company. It supplies many hardware products and other services to their customers. iPhone is the most popular product of the company. The product is a smart phone with a lot of advance facilities. The Smartphone industry is changing and updating rapidly due the changes in the area of technology (Cheng 2013). The competition of this industry is also increased to a high level. Due to this factor, the improvisation of the existing products of the industry should be modified with new types of facilities for competition with the other competitors (Apple 2016). The new operations manager of the company wants to introduce a modified version of the specified product. In order to do that, analysis of the existing product portfolio will be done in this report. Importance of the process design on the product: Process design helps to understand the unique activities required for a product or service development. The concept also helps to divide the total task into unit modules and the step by step activities through the process design helps to conduct the overall activities easily. At the beginning level of the process design the aims and objectives of the design project should be declared which helps the designer or developer to set the primary goal to achieve the better outcomes (Kohlbacher and Reijers 2013). Often the decision makers of the business organization faced difficulties due to the complex product portfolio and unstructured process for product development. The process design helps to minimise these difficulties and helps to take decisions that are more rational in the design or development activities. This also helps in experimenting with the product lifecycle (Rosemann and vomBrocke 2015). Using the process design concept allows to understand the important factors to be considered at the time of developing or modifying any product or services. Aim and objectives: The company is supplying the iPhone in the form of very high quality devices. The prices of their products are also very high compared to the other competitor companies. The company is trying to develop advanced products to enhance their business and achieving the high level of success in the market completion. The objectives of the company for developing and modifying the iPhone are given in the section below: The company has the objective of creating a footprint on the smart phone industry by developing the most advanced device. This will help the company to sustain in the tough market competition and huge revenue through the marketing of the modified products. They also have the objective of developing some unique facilities in their products by which the customers can differentiate their products from their competitor companys products. The company has the aim of supplying the products in broader market. They want to open new stores with the improved products for expanding their market. Apple was the company, which has introduced many new facilities in the area of the smart phone and tablets. They have the expectation of fastest growing by holding the leaning position in the market of the smart phone industry by introducing the innovative technologies for updating the quality of their products and services. Stages of product improvement and marketing of the product (Process Design): The product development strategy used by the company follows a step by step process. A well-organized research work is required regarding the market and suppliers for the product development. Different stages of process development for the development and modification of the Apple iPhone are discussed in the section below. Figure 1: Process design stages (Source: Created by author) Understand the requirements for modifying the product for fulfilling the objectives: The company Apple is known as the leader of innovation (technword 2016). When customers think about products of Apple they always expect to have something new. The company always try to adopt new technologies and try to modify its products so that the expectation of customers can be met. Apple has done various modifications in iPhone. Product modification is a continuous part of Apples operation. For example, in the iPhone 5S, the company Apple has added new features like fingerprint sensor with touch ID, A7 chip and M7 coprocessor. In the year of 2015 the company has launched iPhone 6 and iPhone 6 plus. The company has upgraded both the products using the latest design named as System on a Chip (SoC) (Apple 2016). The company has innovated live photo in iPhone 6S. It captures 3 seconds video before and after a picture is taken. In addition, the phone acts as an activity tracker with the help of modified M8 motion coprocessor. The product differentiation of the company Apple is more about the hardware rather than the size and design of the devices (Weske 2012). The major objective of the company is to fulfil the expectations and demands of its target customers. The company finds that customers have some issues related with the battery capacity. Hence, the company provides more space in iPhone 6 plus to provide a larger battery. Gathering information about the supply of the required raw materials or new equipment: The company Apple uses astonishing raw materials for its new equipments. For example, the processor chips of iPhone 6S is made up with silicon. It also includes materials like boron, antimony, phosphorous that provides the chip enhanced electrical properties (Cheng 2013). For electrical connections, Apple uses different metals like silver, gold, copper. In order to improve the electricity flow, the company uses micro capacitors of tantalum. The screen used in iPhone uses aluminosilicate glass. The company on average uses 80 non-radioactive elements for its iPhone. The company has gathered information about the required raw materials. The company has found that 12 of these elements have no replacements (Shin et al. 2014). Selecting the most suitable suppliers for the different requirements: After analysis of the suppliers information in the previous stage, the selection of the supplier will be done in this stage by selecting the most superior firms as the supplier of the company. The transpiration facilities, quality of the products, cost effectiveness of the suppliers and the customer services provided by the suppliers will be considered at the time of the selection of the suppliers for the new modification project for the iPhone (van 2013). Modifying the infrastructure for the production of the modified product: In order to use the new technical equipment, the company needs to modify their internal infrastructure in the production houses. This task has to be done after gathering all the relevant requirements by following the steps as described in the previous stages of the process design. This refers to the setting of the new equipment, staff training for operating the new materials etc. (Stark 2015). Modification of the existing product: This is the stage where the actual modification of the product will be done but the production unit of the Company. The output of the research work done by the employees of the RD department of the company will use for the production of the modified product. The production team will be instructed by the people of the RD department at the initial level of the production (Weske 2012). The IT professionals will do the improvement of the software of the iPhone. High level of innovative thinking and research is required for this purpose. Testing of the products for understanding the efficiency level: After the development of new improved product the company for understanding the efficiency level of the new improvised product should test the product. The practical implementation and testing of the improved iPhone will be done in this stage for understanding the actual efficiency level of the new product and comparing the efficiency level with the previous version of the product (Ouattara et al. 2012). Launching the product in the market: After successfully developing the product, Apple launches it in the global market. The company first launched iPhone in the year of 2007 (Apple 2016). Since then, customers use to have high expectation form iPhone. Its innovative features and faster processing speed makes it popular among high-end customers. Before launching any new version of iPhone, Apple makes a huge promotion. For example, during the year of 2015, huge global expectation has grown related with the iPhone 6S. The company promotes about the innovative features of the products on social media. It helps to create expectations among customers. Almost 48% of the customers book IPhone 6S in advance and wait more than 6 months to get the product (Davies-Husband et al. 2013). There are only 6% of the customers, who break their contract with Apple. Analysis of the impact of performance objectives on the design: The COO of the company Tim Cook always tries to bring something new in their products (Apple 2016). As all the customers of Apple want to have innovative design and features, the performance objective of Apple is to develop an upgrade product or modify their existing products. Improvisation of their existing product helps the company to become the leader of IT market (technword 2016). For, example the Apple has modified the M7 coprocessor of iPhone 5S and developed M8 coprocessor, which is used in iPhone 6S. At first, the company has developed its predefined objectives. The company is more focused on hardware upgradation rather than size or design of the product. Hence, the company develops an effective action plan for each stage of the process design. In the first stage, the company makes market research. As Estrada et al. (2012) stated that, market research is a very important part of Apples process design strategy. It helps the company to understand the requirements and expectatio ns of customers from their products. Depending on that, performance objectives of the company is developed. The company has understood that, in order to mitigate expectation of their target customers, innovative ideas are required to be implemented in product design. Presently the company Apple is more focused on product enhancement strategy. Presently the company is enhancing the hardware components of iPhone 5S to use them in the new product of iPhone 6S. There are more than 80 raw elements required to develop the hardware of Apple iPhone 6S (technword 2016). In the next stage, the company has to gather all the required raw materials from various suppliers all around the world. At the next stage prototype of the product is developed. After that, experts examine the product several times so that the product can meet all the expectation. At the next stage, final products are developed and launched in the market. The company Apple conducts survey to examine the level of satisfaction of their customers. Depending on the survey analysis, the company develops its future strategy. For example, survey analysis done on the customer satisfaction level of iPhone 6S helps the company to develop performance objective for iPhone 7S. Appropriate performance o bjective helps Apple to develop appropriate product design for iPhone products. Conclusion: Apple is one of the best smart phone provider companies. The business of the company is running very good with the help of their innovative and hi tech products. The report has been completed by considering the product Apple iPhone. The product is a very good smart phone. The company has launched many versions of the product in the market. They are trying to improve the product by updating the technical and interfacing features of the product. In this regard the previous product portfolio has been analyzed in this report. They have some well defined aim and objectives for the development and improvement of the products. The process design strategy of the product development has been analyzed and it has been found that the company is following a well-structured way for the innovation of the existing products. The aim and objectives of the company have been developed by focusing in the area of the higher business growth. The strategy is very helpful for the company to improve the iPhon e in a better format in the near future. The important activities of the process design strategy is associated with the efficient management if the logistic operations and marinating the balance of the cost and benefit of the company. References: Apple. 2016. iPhone - Apple. [online] Available at: https://www.apple.com/iphone/ [Accessed 20 Mar. 2016]. Becker, J., Kugeler, M. and Rosemann, M. eds., 2013. Process management: a guide for the design of business processes. Springer Science Business Media. Cheng, K. 2013. Smart Phone for Mobile Communication Community.IJEEEE. Davies-Husband, C., Gatenby, C. and Phillips, J. 2013. Tinnitus sound therapy: from the Sony Walkman to the Apple iPhone. Clinical Otolaryngology, 38(6), pp.561-562. Estrada, J.M., Kraakman, N.B., Lebrero, R. and Muoz, R., 2012. A sensitivity analysis of process design parameters, commodity prices and robustness on the economics of odour abatement technologies.Biotechnology advances, 30(6), pp.1354-1363. Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence.pearson. Harmon, P., 2014. Business process change. Morgan Kaufmann. Jeston, J. and Nelis, J., 2014. Business process management.Routledge. Kohlbacher, M. and Reijers, H.A., 2013.The effects of process-oriented organizational design on firm performance.Business Process Management Journal, 19(2), pp.245-262. Krajewski, L.J., Ritzman, L.P. and Malhotra, M.K., 2013. Operations management: processes and supply chains. Pearson. Laguna, M. and Marklund, J., 2013. Business process modeling, simulation and design.CRC Press. Ouattara, A., Pibouleau, L., Azzaro-Pantel, C., Domenech, S., Baudet, P. and Yao, B., 2012. Economic and environmental strategies for process design. Computers Chemical Engineering, 36, pp.174-188. Rosemann, M. and vomBrocke, J., 2015. The six core elements of business process management. In Handbook on Business Process Management 1 (pp. 105-122). Springer Berlin Heidelberg. Snchez-Segado, S., Lozano, L.J., de Los Rios, A.P., Hernndez-Fernndez, F.J., Godnez, C. and Juan, D., 2012. Process design and economic analysis of a hypothetical bioethanol production plant using carob pod as feedstock. Bioresource technology, 104, pp.324-328. Shin, S., Park, S., Park, Y. and Moon, S. 2014. A Study on the Development Plans of Smart Phone Game Industry.International Journal of Multimedia and Ubiquitous Engineering, 9(12), pp.421-430. Stark, J., 2015. Product lifecycle management (pp. 1-29).Springer International Publishing. technword, 2016. Technology News And Information. [online] Gizmo. Available at: https://www.technword.com [Accessed 21 Mar. 2016]. van der Aalst, W.M., 2013. Business process management: A comprehensive survey. ISRN Software Engineering, 2013. Weske, M., 2012. Business process management: concepts, languages, architectures. Springer Science Business Media.